ADI Forges Partnership with Famed F&I Trainer Becky Chernek
ADI Forges Partnership with Famed F&I Trainer Becky Chernek F&I Integration: A Dream Team Philosophy by Rebecca Chernek The history of retail automotive sales is a fascinating story in and of...
View ArticleStanding-Room Only at ADI’s Dealership Workshop!
Standing-Room Only at ADI’s Dealership Workshop! The first of the dealership-exclusive workshops hosted by the Automotive Dealership Institute has proved a resounding success. The packed workshop was...
View ArticleA New Year Requires New Goals
A New Year Requires New Goals Januray 21, 2008 With the advent of every new year, most of us make new resolutions. Usually, they involve something that might improve our health: we will lose ten pounds...
View ArticleCalling All Ostriches
Debunking head-in-sand myth, but facing facts of F&I By Rebecca Chernek Ward’s Dealer Business, Apr 1, 2010 12:00 PM It’s a myth that an ostrich buries its head in the sand. It merely seems like...
View ArticleTreat Them as Individuals
Effective closes are based on effective rationale By Rebecca Chernek Ward’s Dealer Business, Feb 1, 2010 12:00 PM No two snowflakes are exactly alike. The fingerprints of no two people are alike....
View ArticleIt’s Really Not So Far-Fetched
Virtual dealerships could be new way to sell, finance cars By Rebecca Chernek Ward’s Dealer Business, Jan 1, 2010 12:00 PM Virtual worlds are popping up all over the Internet and it is entirely...
View ArticleMake Money in Down Market
Here’s how to get sales, finance teams working together By Rebecca Chernek Ward’s Dealer Business, Nov 1, 2009 12:00 PM Remember the old days? Selling a vehicle of just about any brand, color, or...
View ArticleHow to Profit in Hard Times
Here are ways to keep the F&I department humming By Rebecca Chernek Ward’s Dealer Business, Oct 1, 2009 12:00 PM It is possible to enjoy healthy finance and insurance profits even when the market...
View ArticleKnow What Products to Offer
Trying to sell everything will just confuse your customers By Rebecca Chernek Ward’s Dealer Business, Aug 1, 2009 12:00 PM Since I began my career in the automotive finance office in 1987, I have...
View ArticleSell What They Need and Want
It pays to recognize customers’ individual circumstances By Rebecca Chernek Ward’s Dealer Business, Sep 1, 2009 12:00 PM Products equal profits! But you won’t know how much and from which finance...
View Article
